FAQ/ We Have Answers

Questions about Service and Delivery

Why Should I Feed My Dog Fresh Food?

Fresh Food maintains more nutrients than foods that are processed at high temperatures or frozen.

Research shows that foods made with human-grade ingredients and minimally processed are more bioavailable than foods made with feed-grade ingredients and highly processed.

Research shows that dogs that are fed home-cooked meals live 1.5 years longer on average than dogs fed kibble their entire life.

Why Choose Our Dog Food?

All food is made with high-quality meats and produce that has been certified, inspected, and approved for human consumption by the USDA. All recipes have been formulated by a Veterinarian Nutritionist and they are balanced and complete per AAFCO’s nutritional profile standards. Our food is minimally processed to maximize its nutritional value and it is delivered fresh to your door. No Feed Grade Ingredients. No Fillers. No Preservatives.

What If I Go On Vacation For 2 Weeks?

You have a few options if you will be out of town on delivery day.

  1. We can deliver two weeks of food and then you can freeze the second week of food and thaw it out as needed.
  2. We would be happy to deliver to your pet’s vacation destination in Dane or Rock county (friend’s home; kennel, etc.)
  3. We can always suspend your subscription for a week if needed.
What If I Forget To Leave My Cooler And Ice Packs Outside?

Don’t worry. We always have extras. If you forget, we will safely leave your food in an extra cooler box with ice packs and then we will just pick them up the following week.

What If I Want To Try Different Recipes?

We encourage you to pick several recipes in your subscription.  Most dogs like variety.  If you get started with your subscription and you find that your dog has a preference, the chicken, turkey, and beef recipes are interchangeable.  So, you can change at any time.

Can I Order Weekly?

Yes. Deliveries are always on Monday in Dane and Rock County whether you order once or you sign up for a subscription.  To ensure a Monday delivery place your order by noon the Friday before.

How Does The Subscription Service Work?

We offer 3, 6, and 12-month subscriptions and deliver once a week. The delivery day is based on location (Dane & Rock County is Monday). Subscriptions include a cooler box and ice packs to leave outside weekly for your delivery. The Subscription Set Up Cost is $10 which covers the cost of the cooler and ice packs.


What Is The Cost Of Cold Packs?

If you need additional cold packs the cost is $2.50 per pack.  We typically have extras along on our delivery.  So, if you forget to leave the cooler and cold packs out we will leave some extras and just pick them up the following week.

What Is The Cost For An Additional Cooler?

If you need an additional cooler the cost is $5.  We typically bring extra coolers along in the event that you forget to leave your cooler on your porch.  We will just pick up the extra the following week.

Questions About the Product

How Much Should I Feed My Dog?

We encourage you to weigh the portions with a digital scale for more precise portioning. Otherwise, 1 cup is approximately 8 oz. It is also wise to make sure you consider all treats/snacks in your dog’s total calorie count for the day.


How Are The Recipes Formulated?

Our recipes are formulated by a Veterinary Nutritionist to meet AAFCO’s nutritional profile standards. Each recipe is perfectly balanced with fresh, whole, natural ingredients and we add the necessary vitamins and minerals.

What Is The Shelf Life?
  1. Refrigerated food should be consumed within 7 days.
  2. Frozen food should be consumed within 4 days after thawed.
Can I Freeze It?

Yes. If you choose to freeze the food please place in freezer 1-2 days after receipt. Thaw in the refrigerator when ready to use. Consume within 4 days after thawing.

Can It Be Warmed?

Absolutely. In fact, some dogs prefer it warmed.  We recommend 30 seconds in your microwave.

How To Make The Transition To Fresh Food?
  Day 1-3  Day 4-6  Day 7-9  Day 10-12 
Old Food 


50%  25% 


New Food  25%  50%  75%